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ABOUT HFD/關(guān)于匯豐宏圖

深圳匯豐宏圖建筑與景觀規(guī)劃設(shè)計(jì)有限公司，成立于2011年，經(jīng)過(guò)10年多的發(fā)展，已經(jīng)在公共景觀、住宅景觀、商業(yè)景觀、旅游度假景觀等多個(gè)領(lǐng)域，給融創(chuàng)、雅居樂(lè)、碧桂園、華僑城、美的集團(tuán)、廣匯集團(tuán)、太東地產(chǎn)、珠江實(shí)業(yè)集團(tuán)、中集產(chǎn)城、益田集團(tuán)、恒泰裕集團(tuán)、樂(lè)萬(wàn)邦地產(chǎn)等多家地產(chǎn)百?gòu)?qiáng)企業(yè)、政府機(jī)構(gòu)等提供服務(wù)。地域覆蓋粵港澳大灣區(qū)、華中地區(qū)、華南地區(qū)、西南地區(qū)，主要負(fù)責(zé)深圳、廣州、成都、重慶長(zhǎng)沙、昆明、南寧、桂林、鄭州、邢臺(tái)等27個(gè)城市。“重構(gòu)生態(tài)美學(xué)空間”，是公司設(shè)計(jì)團(tuán)隊(duì)，共同的愿望，把低碳、環(huán)保、充滿人文關(guān)懷與藝術(shù)氣息的優(yōu)秀設(shè)計(jì)理念通過(guò)有效傳遞給客戶，并實(shí)踐于社會(huì)。匯豐宏圖的管理層都是深圳地產(chǎn)開(kāi)發(fā)、設(shè)計(jì)行業(yè) 10年以上的精英人士組成。真誠(chéng)、信譽(yù)，是匯豐宏圖企業(yè)文化的基石；創(chuàng)新、敬業(yè)、務(wù)實(shí)的核心團(tuán)隊(duì)讓您的項(xiàng)目搶占市場(chǎng)先機(jī)，打造出獨(dú)一無(wú)二的核心產(chǎn)品 DNA。

Shenzhen HUIFENG Hongtu Architecture and Landscape Planning and Design Co., LTD., founded in 2011, after more than 10 years of development, has been in the public landscape, residential landscape, commercial landscape, tourism landscape and other fields, We provide services to sunac, Aloft, Country Garden, OVERSEAS Chinese Town, Midea Group, Guanghui Group, Taidong Real Estate, Pearl River Industrial Group, CIMC, Yitian Group, Hengtaiyu Group, Lewanbang Real Estate and other top 100 real estate enterprises and government agencies. Covering guangdong-Hong Kong-Macao Greater Bay Area, central China, South China and Southwest China, it is mainly responsible for shenzhen, Guangzhou, Chengdu, Chongqing, Changsha, Kunming, Nanning, Guilin, Zhengzhou, Xingtai and other 27 cities. "Reconstruction of ecological aesthetic Space" is the common desire of the company's design team to effectively transfer the excellent design concept of low carbon, environmental protection, humanistic care and artistic atmosphere to customers and put it into practice in the society. The management of HSBC Hongtu are elites in shenzhen real estate development and design industry for more than 10 years. Sincerity and credibility are the cornerstone of HSBC's corporate culture. The innovative, dedicated and pragmatic core team allows your project to seize the market opportunity and create a unique core product DNA.

5大領(lǐng)域/5 MAJ0R AREAS

INDUSTRIAL PARK

INDUSTRIAL PARK/產(chǎn)業(yè)園

恒泰裕華南醫(yī)谷/深圳

中集順德智慧產(chǎn)業(yè)園/順德

正奇未來(lái)城/深圳

建設(shè)中

洋湖商業(yè)綜合體/長(zhǎng)沙

宏發(fā)商業(yè)綜合體/深圳

RESIDENTIAL

RESIDENTIAL/住宅

美的云熙府/郴州

碧掛園江山賦/張家界

金城新天地/海口

碧桂園時(shí)代城/寧鄉(xiāng)

碧桂園美的院子/長(zhǎng)沙

碧桂園翹楚棠/婁底

美的語(yǔ)桐莊園/岳陽(yáng)

美的國(guó)賓府/湘潭

PUBLIC

PUBLIC/公共

美的體育公園/株洲

16個(gè)公司/16 THE COMPANY

27個(gè)城市/27 Cities

粵港澳大灣區(qū)

|深圳佛山惠州梅州云浮

華中地區(qū)

|長(zhǎng)沙岳陽(yáng)株洲湘潭常德婁底郴州寧鄉(xiāng)鄭州邵陽(yáng)張家界

西南地區(qū)

|成都重慶昆明昭通

其他地區(qū)

|南寧桂林貴港河池邢臺(tái)海口

IDEA/理念

①設(shè)計(jì)增值/DESIGN VALUE

公司管理層都是在房地產(chǎn)及設(shè)計(jì)領(lǐng)域超過(guò)十年以上的精英組成，都經(jīng)歷過(guò)多個(gè)區(qū)域尤其是珠三角區(qū)域的發(fā)展歷程。并與多家研究機(jī)構(gòu)、開(kāi)發(fā)集團(tuán)研究中心、營(yíng)銷公司研發(fā)中心保持長(zhǎng)期互動(dòng)與溝通，真正從項(xiàng)目實(shí)踐的全過(guò)程領(lǐng)域中去發(fā)現(xiàn)設(shè)計(jì)的價(jià)值，經(jīng)過(guò)多年的實(shí)踐，深刻理解城市發(fā)展、房地產(chǎn)行業(yè)發(fā)展在不同階段，不同地域的各自特點(diǎn)，并融入到產(chǎn)品設(shè)計(jì)中去，讓客戶把握行業(yè)發(fā)展、城市發(fā)展先機(jī)。

The management of the company is composed of elites who have been in the field of real estate and design for more than 10 years and have experienced the development of many regionsespecially the Pearl River Delta region. And with a number of research institutions， development group research center,marketing publicThe department of R & D center to maintain long-term interaction and communication，really from the whole process of project practice in the field to find the value of design. after years of practice. a deep understanding of urban development, real estate industry development in different stages， differentThe respective characteristics of tha domain, and integrated into the product design. so that customers grasp the industry development, urban development op pportunities.

②客戶引領(lǐng)/CUSTOMER LEAD

③研究創(chuàng)新/RESEARCH AND INNOVATION

富有活力的設(shè)計(jì)團(tuán)隊(duì)，嚴(yán)謹(jǐn)?shù)腞.P.D工作模式，三級(jí)評(píng)審出圖機(jī)制，既賦子設(shè)計(jì)師足夠的創(chuàng)作空間，又能在發(fā)散中集中團(tuán)隊(duì)來(lái)專題研究突破。懂學(xué)習(xí)，善創(chuàng)新準(zhǔn)確理解客戶期望，通過(guò)共同努力，把優(yōu)秀的理念，藝術(shù)再現(xiàn)到項(xiàng)目中，真正筑美生活。

Dynamic design team，rigorous R.P.D working mode, three-level review mechanism, not only give designers enough creative space, but also focus on the team in the divergence of thematic research breakthr oughs. Good at learning， good at innovation， accurately understand customer expectations,through joint efforts, the excellent concept. art representation into the project, truly build a beautiful life.

CULTURE-文化

“上善若水，厚德載物”

中國(guó)風(fēng)景園林在世界風(fēng)景園林史上有非常重要的地位，我們立志于實(shí)踐與發(fā)揚(yáng)傳統(tǒng)文化與現(xiàn)代藝術(shù)生活相結(jié)合的設(shè)計(jì)理念。公司推崇“學(xué)院派”的精神追求，組織多個(gè)實(shí)踐小組開(kāi)展研究與分享工作，并將研究成果應(yīng)用到我們的設(shè)計(jì)項(xiàng)目中去。我們提倡設(shè)計(jì)與服務(wù)并重，通過(guò)深入細(xì)致的工作，秉承“結(jié)果第一”的工作原則，力求與甲方、施工伙伴一起讓我們的設(shè)計(jì)得以完美呈現(xiàn)，開(kāi)啟甲方滿意、市民受益、行業(yè)尊重等多贏模式。公司一直倡導(dǎo)，培養(yǎng)與引進(jìn)并重，注重構(gòu)建多元人才團(tuán)隊(duì)，通過(guò)扁平化的管理模式，注重長(zhǎng)效制度化建設(shè)，營(yíng)造“自主”型公司。

Chinese landscape architecture plays a very important ole in the history of world landscape architecture. We are determined to practice and develop the design concept of combining traditional culture with modern art life. The company advocates the spirit of “academic " pursuit,organizes everal practice groups to carry out research and share work, and app lies the research results to our design projects. We advcate equal emphasis on design and service, through in-dlepth and meticulous work, adhering to the principle of "results first", and strive to work with Party A and construction partners to make our design to be perfectly presented, and open the multi-win mode of Party A satisfaction. citizens benefit and industry respect. The company has been advocating, training and introduction of equal emphasis， pay attention to the construction of multiple talent team, through the flat management mode, pay attention to long-term institutionalization construction. create an "independent" company.

WORKING-工作模式

研究/Research

讓研究走在設(shè)計(jì)前面，在一個(gè)大的"過(guò)程"中進(jìn)行的一系列行動(dòng)/思考/選擇，倡導(dǎo)并實(shí)踐"求實(shí)、嚴(yán)謹(jǐn)、活躍、進(jìn)取"的作風(fēng)。以工作認(rèn)真、成果及時(shí)、觀點(diǎn)鮮明、資料翔實(shí)，出色地完成了設(shè)計(jì)研究過(guò)程種的各項(xiàng)任務(wù)。通過(guò)大量的市場(chǎng)評(píng)估、客戶研究、案例研究、專題研究，賦予設(shè)計(jì)極高的技術(shù)含量。

Let research lead the design, a series of actions/thinking/choices carried out in a big "process", advocating and practicing the style of "realistic, rigorous, active and enterprising". With conscientious work, timely results, clear viewpoints, and informative materials, various tasks in the design and research process have been accomplished outstandingly. Through a large number of market evaluations, customer studies, case studies, and special studies, the design is endowed with extremely high technical content.

策劃/Planning

創(chuàng)新實(shí)踐R.P.D 工作模式，在設(shè)計(jì)的過(guò)程中深入研究項(xiàng)目，高效策劃整體項(xiàng)目步驟，在策劃過(guò)程中，找出項(xiàng)目必須解決的問(wèn)題，提出可行的解決方式，并最終實(shí)踐到項(xiàng)目咨詢與設(shè)計(jì)中，提升項(xiàng)目?jī)r(jià)值，實(shí)現(xiàn)開(kāi)發(fā)意圖，引領(lǐng)市場(chǎng)設(shè)計(jì)潮流，達(dá)成設(shè)計(jì)標(biāo)桿。

Innovate and practice the RPD work model, in-depth study of the project during the design process, efficient planning of the overall project steps, in the planning process, find out the problems that the project must solve, propose feasible solutions, and finally put it into practice in project consulting and design. Enhance the project value, realize the development intention, lead the market design trend, and reach the design benchmark.

設(shè)計(jì)/Design

五維空間立體設(shè)計(jì)，三級(jí)評(píng)審出圖機(jī)制，既賦予設(shè)計(jì)師足夠的創(chuàng)作空間，又能在發(fā)散中集中團(tuán)隊(duì)來(lái)專題研究突破，房地產(chǎn)及設(shè)計(jì)領(lǐng)域超十年設(shè)計(jì)經(jīng)驗(yàn)，流暢設(shè)計(jì)過(guò)程，團(tuán)隊(duì)配合默契，以高質(zhì)量設(shè)計(jì)呈現(xiàn)1:1落地效果。

Three-dimensional design of five-dimensional space, three-level review and drawing mechanism, which not only gives designers enough creative space, but also can concentrate the team in the divergence to conduct special research breakthroughs. Over ten years of design experience in the field of real estate and design, smooth design process, team cooperation Tacit understanding, with high-quality design presenting a 1:1 landing effect.